Different DNA. Same Attitude.

Attitude is what people stand for. For us it mainly means: the passion about what we do and what we are continuously improving to go above and beyond, working in true partnership in the quest for the customers’ success, always trying to be better tomorrow than we are today and to make our products more sustainable or to enhance their performance even further.
Of course we have a different DNA – gender, nationality, skills. But working for NSK unites us because we share the same attitude.
The connection to sport makes attitude perceptible and visible. Every single athlete of this campaign embodies the same attitude: improving, striving for perfection, going above and beyond. Just like people of NSK do every day. A perfect match!
But our athletes don’t just resemble NSK’s people, they resemble our products as well.
The reliable and precise repetition of movement in a Ball Screw or Linear Component mirrors an archer.
Controlling motion perfectly like an athlete in a gym wheel is the hallmark of our Super Precision Bearings.
Our Spherical Roller Bearings’ ability to handle high shock loads and anything an application can throw at them - doesn´t that remind you of running a marathon?
How about just working relentlessly until the job is done, like a professional skateboarder. That’s our Deep Groove Ball Bearings in a nutshell.
That connection between athletes, the people of NSK and the products we manufacture, that’s what this campaign is all about.

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