Attitude is what people stand for. For us it mainly means: the passion about what we do and what we are continuously improving to go above and beyond, working in true partnership in the quest for the customers’ success, always trying to be better tomorrow than we are today and to make our products more sustainable or to enhance their performance even further.
Of course we have a different DNA – gender, nationality, skills. But working for NSK unites us because we share the same attitude.
The connection to sport makes attitude perceptible and visible. Every single athlete of this campaign embodies the same attitude: improving, striving for perfection, going above and beyond. Just like people of NSK do every day. A perfect match!