Meet Florian Unruh
He is 29 years old and a member of the German Olympic archery team. Florian is also World and European Champion and was the winner at the World Games. “My sport is all about focus,” Unruh explains. Would you like to learn more about Florian and archery?
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It only makes sense to focus on myself. We’re happy if we shoot a personal best, and if someone else shoots better, so be it.
ARE THERE OTHER ASPECTS THAT FASCINATE YOU?
Yes, certainly. There’s the technical side. The interaction with the bow. You’re constantly optimising things, trying out this or that until everything sits just right for you. Then you develop further and of course you have to adapt the equipment again. That never stops. I like that
There’s the technical side. The interaction with the bow. You’re constantly optimising things, trying out this or that until everything sits just right for you.
DO YOU HAVE A CERTAIN RITUAL TO FIND YOUR FOCUS?
Only for the individual shot. From the moment I insert the arrow, everything is always the same. That makes for better results. But there’s nothing like superstition or anything like that. Imagine if you weren’t able to do that on a given occasion. That brings us back to mental strength. I don’t need such a ritual.
Different DNA. Same Attitude.
These words sum up what this campaign is all about. Different brands with different backgrounds and different origins share the same attitude – towards customers, challenges and quality. Who would be better suited to embody the idea of a shared attitude than athletes from different sports? They all do different things and yet they are driven by the same will to improve in what they do. This analogy is at the heart of this campaign. Do you want to find out more about that? Click below and check out the campaign!